The role of seniors' centres in mitigating social isolation and loneliness among older adults in rural areas: A case study of the Hardy Bay Senior Citizens Society

Social isolation and loneliness pose significant public health challenges for older adults in rural areas, where geographic remoteness and limited services intensify these issues. The COVID-19 pandemic further magnified these challenges, highlighting the importance of community-based solutions. This study examines the role of the Hardy Bay Senior Citizens Society in mitigating social isolation and loneliness among older adults in the rural community of Port Hardy, British Columbia. A qualitative case study was conducted with 24 in-depth interviews involving 25 members of the Hardy Bay Senior Citizens Society. Semi-structured interviews explored participants' experiences with social isolation and loneliness and the centre's role in providing support during the pandemic. Thematic analysis was employed using NVivo software, and themes were refined through collaborative researcher triangulation. Four key themes emerged: rural social integration and community belonging, emotional and practical support in rural settings, meaningful engagement and leadership, and rural resilience during the COVID-19 pandemic. The findings emphasize the centre's role as a vital social hub, particularly in rural areas where isolation is exacerbated by limited infrastructure. Our findings also highlight how the centre mobilised existing rural social strengths, including neighbourliness and mutual support, to mitigate social isolation and loneliness. This study underscores the critical importance of rural seniors' centres in addressing social isolation and loneliness, particularly in times of crisis. Findings point to the value of sustained support for rural senior centres, which foster community resilience, intergenerational support, and reduced isolation. • The seniors' centre serves as a social hub and a foundational support system for older adults. • Rural seniors' centres play a crucial role in addressing SI/L. • Interaction between young-old and old-older adults contribute to community cohesion. • Policymakers must prioritize sustained funding for rural centres.