Celovit pristop k merjenju skrbi za informacijsko zasebnost v spletnih okoljih

Internet technologies have considerable implications for the perception and protection of information privacy, and users are often concerned about the potential misuse of their data. While significant focus has been put on individuals’ information privacy concerns (IPCs) and how they relate to individuals’ behaviour, a clear and unified conceptual and measurement approach to this important concept is still missing. This can lead to inconsistent empirical findings and limit advancement of the research field. This dissertation addresses this knowledge gap by building on the distinction between vertical and horizontal privacy. The former describes privacy relationships between individuals and institutions, the latter privacy relationships among individuals. Given the contextual dependency of privacy, this distinction improves the completeness of IPCs research while ensuring its comparability across studied contexts. To develop a comprehensive measurement framework for IPCs in online environments, the study proceeded in four sequential and interrelated steps: (1) the development of a conceptual typology of contexts based on actors with access to individuals and their information