Research on the Impact of Moving Poster Information Communication Effect on User Cognitive Experience

Increasing attention has been paid to the presentation forms and communication effects of information dissemination. This paper employs a research method that combines expert evaluation, case analysis, and questionnaire surveys to explore the impact of the information communication effect of moving posters on the cognitive experiences of users of different age groups. The research results show that the information dissemination effect of moving posters has different impacts on user groups in terms of cognitive experience. In the groups aged 15-30 and 31-60, a comparative analysis of moving posters mainly of the formal type and those mainly of the content type reveals significant differences in the cognitive experience dimension in terms of perception features, attention features, memory features, and thinking features. The moving posters combining form-plus-content-based have a significant impact on the cognitive experience dimension of the 31-60 age group. Therefore, moving posters can influence the cognitive experience effects of different groups by selecting different information design and communication methods. The aim of this study is to conduct a comparative analysis among three moving poster information communication paths: form-based, content-based, and form-plus-content-based. Examine the effectiveness differences among them in four cognitive experience dimensions: perception, attention, memory, and thinking. Further verify whether these differences vary with age groups, so as to provide empirical evidence for moving poster design strategies tailored to different populations and scenarios.