Beyond the Algorithm: Riders as Geographical Actors in the City

This paper explores the spatial configuration patterns of riders or delivery drivers in the city of Seville, Spain, through a multidimensional analysis that simultaneously considers the demarcation of territories, the production of places, the articulation of scales, and the construction of networks. For this purpose, data from a qualitative study have been used, based on participant observation exercises, in-depth interviews, and participatory mapping. The results show that, despite the digital mediation of platforms, riders play an active role in the appropriation, delimitation, and signification of urban spaces. The city, as a workplace, is the subject of dispute regarding the forms of territorialisation of the platform companies and those projected by the riders as workers in the sector.

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Publication Details

Journal
Journal of Contemporary Ethnography
Published
2026-01-20
DOI
https://doi.org/10.1177/08912416251413703
Primary Topic
Digital Economy and Work Transformation
Type
article
Field-Weighted Citation Impact
0.00
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article

Beyond the Algorithm: Riders as Geographical Actors in the City

Francisco J. Cuberos-Gallardo, Jesús Comesaña-Márquez
Journal of Contemporary Ethnography
Digital Economy and Work Transformation
article

Beyond the Algorithm: Riders as Geographical Actors in the City

Francisco J. Cuberos-Gallardo, Jesús Comesaña-Márquez
article en

Abstract

This paper explores the spatial configuration patterns of riders or delivery drivers in the city of Seville, Spain, through a multidimensional analysis that simultaneously considers the demarcation of territories, the production of places, the articulation of scales, and the construction of networks. For this purpose, data from a qualitative study have been used, based on participant observation exercises, in-depth interviews, and participatory mapping. The results show that, despite the digital mediation of platforms, riders play an active role in the appropriation, delimitation, and signification of urban spaces. The city, as a workplace, is the subject of dispute regarding the forms of territorialisation of the platform companies and those projected by the riders as workers in the sector.

Journal of Contemporary Ethnography
Universidad de Sevilla (ES)
Sustainable cities and communities
Openalex Percentile: Top 85%
Digital Economy and Work Transformation
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