Vaping Goes Viral: The Role of Commercial E-Cigarette Tweets in Youth E-Cigarette Use Susceptibility

Greater potential exposure to commercial e-cigarette content on X/Twitter is associated with increased odds of youth susceptibility to e-cigarette use. These findings underscore the need for enhanced regulation and monitoring of SM marketing to mitigate youth exposure and e-cigarette uptake.

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Publication Details

Journal
Nicotine & Tobacco Research
Published
2026-01-21
DOI
https://doi.org/10.1093/ntr/ntag013
Primary Topic
Smoking Behavior and Cessation
Type
article
Field-Weighted Citation Impact
0.00
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article

Vaping Goes Viral: The Role of Commercial E-Cigarette Tweets in Youth E-Cigarette Use Susceptibility

Yoonsang Kim, Ganna Kostygina, Simon Page, Sherry Emery
Nicotine & Tobacco Research
Smoking Behavior and Cessation
article

Vaping Goes Viral: The Role of Commercial E-Cigarette Tweets in Youth E-Cigarette Use Susceptibility

Yoonsang Kim, Ganna Kostygina, Simon Page, Sherry Emery
article en

Abstract

Greater potential exposure to commercial e-cigarette content on X/Twitter is associated with increased odds of youth susceptibility to e-cigarette use. These findings underscore the need for enhanced regulation and monitoring of SM marketing to mitigate youth exposure and e-cigarette uptake.

Nicotine & Tobacco Research
Chicago Department of Public Health (US)
Openalex Percentile: Top 83%
Smoking Behavior and Cessation
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