Beyond All-Inclusive: An Exploration of Resort Hotel Guests' Perceived Value of "Ultra All-Inclusive" Package Additions

This paper examines the perceived value of package elements that extend beyond standard All-Inclusive (AI) offerings, focusing on the emerging Ultra All-Inclusive (Ultra AI) resort model. Using a two-stage multi-method approach combining content analysis and a guest survey, the study identifies key value drivers and guests’ willingness to accept higher prices for selected inclusions. This work is also available as a working paper on SSRN.