Berry and honey production in Alberta: Exploring the market system

Berry and honey production in Alberta: Exploring the market system Aleksandra Tymczak studies the berry and honey industries in Alberta’s agricultural system. Here, she discusses the challenges and opportunities for farmers to access markets, as well as the current capacity for the distribution system across Alberta’s agricultural system. As producers aspire to scale up their operations, they must naturally address the challenge of accessing markets. Scaling up requires transitioning into larger markets in addition to or in lieu of traditional farmers’ markets. This often includes selling products to larger retail markets, such as grocery stores.