Leveraging Social Media to Achieve Population-Level Reach of Lung Cancer Screening-Eligible Individuals: A RE-AIM Framework Perspective
FBTA is a scalable, cost-effective strategy to achieve population-level reach of LCS-eligible adults. By conceptualizing reach as exposure to an upstream digital message rather than enrollment alone, this study illustrates how social media can broaden population access to evidence-based cancer prevention tools such as LungTalk. Future research should explore embedding intervention content directly into social media platforms and tracking downstream clinical outcomes.
Authors
- James E. Slaven (ORCID: https://orcid.org/0000-0002-6744-3821)
- M. Kale (ORCID: https://orcid.org/0000-0003-1051-6222)
- A. Ciupek (ORCID: https://orcid.org/0000-0003-4203-3946)
- Erin A. Hirsch (ORCID: https://orcid.org/0000-0002-3289-5422)
- Patrick O. Monahan (ORCID: https://orcid.org/0000-0001-9481-1995)
- Jamie S. Ostroff (ORCID: https://orcid.org/0000-0003-2671-5680)
- Smita C. Banerjee (ORCID: https://orcid.org/0000-0001-5479-5978)
- Ana Guadalupe Vielma
- Katherine T Leopold
- Francis Valenzona
- Robert Skipworth Comer (ORCID: https://orcid.org/0000-0003-3839-1361)
- Lisa Carter-Bawa
- Susan M. Rawl
- Renda Soylemez Wiener
Institutions
- Boston University (US)
- Memorial Sloan Kettering Cancer Center (US)
- Georgetown University Medical Center (US)
- VA Boston Healthcare System (US)
- National Center for Health Research (US)
- Go2 for Lung Cancer (US)
- Vince Lombardi Cancer Clinic (US)
- Hackensack Meridian Health (US)
- Center for Discovery (US)
- Indiana University School of Medicine
- Indiana University – Purdue University Indianapolis (US)
- Icahn School of Medicine at Mount Sinai (US)
Publication Details
- Journal
- Journal of Medical Internet Research
- Published
- 2026-01-20
- DOI
- https://doi.org/10.2196/80281
- Citations
- 1
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 58.49