ATLAS On the Air! - Measuring the Success of the ATLAS Virtual Visit Programme

Since 2010, the ATLAS experiment at CERN’s Large Hadron Collider has revolutionised High Energy Physics outreach through its Virtual Visits, connecting collaboration members with audiences worldwide. The Virtual Visit model brings inspiring scientific outreach events to visitors who would otherwise not have such an opportunity. Over the years, by offering visits in many languages and utilising multiple online platforms, we have expanded our reach, engaging a broad and diverse audience, including parliaments, businesses, festivals, retirement homes, educational institutions, and even prisons. The visits, streamed from the detector cavern or the control room, stimulate audience engagement and offer excellent communication training to members of the collaboration. We present newly compiled statistics describing the growth, geographical, and demographic reach of the programme.