Measuring emotional response to positive dog narratives

Abstract In Indonesia, dogs often face social and religious resistance, which increases their vulnerability after abandonment. This study investigates how different storytelling formats — visual vs. textual and AI-generated vs. human-created — affect emotional responses to dog-related narratives. Using a quantitative experimental design with 135 participants and the Self-Assessment Manikin (SAM), results show that human-written texts significantly influence both valence and arousal, while AI-generated text affect valence only. ANOVA and post-hoc tests reveal that human-created illustrations elicit higher pleasure and lower arousal, whereas AI-generated images score higher in dominance. These findings offer insights into designing culturally sensitive, emotionally resonant communication strategies for promoting animal welfare.