The Role of Fear, Hope, Message Fatigue, and Message Shocking Value in Promoting the Public’s Understanding and Support Toward COVID-19 Wastewater Monitoring: Experimental Study

The findings suggest that while fear-based messages are effective, communication strategies should also aim to mitigate message fatigue to sustain public engagement and support for long-term public health initiatives.

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Publication Details

Journal
JMIR Formative Research
Published
2026-01-20
DOI
https://doi.org/10.2196/83060
Primary Topic
Behavioral Health and Interventions
Type
article
Field-Weighted Citation Impact
0.00

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article

The Role of Fear, Hope, Message Fatigue, and Message Shocking Value in Promoting the Public’s Understanding and Support Toward COVID-19 Wastewater Monitoring: Experimental Study

Youllee Kim, Moonsun Jeon
JMIR Formative Research
Behavioral Health and Interventions
article

The Role of Fear, Hope, Message Fatigue, and Message Shocking Value in Promoting the Public’s Understanding and Support Toward COVID-19 Wastewater Monitoring: Experimental Study

Youllee Kim, Moonsun Jeon
article en

Abstract

The findings suggest that while fear-based messages are effective, communication strategies should also aim to mitigate message fatigue to sustain public engagement and support for long-term public health initiatives.

JMIR Formative ResearchVol. 10
University of Denver (US), Michigan State University (US)
University of Denver
Clean water and sanitation
Openalex Percentile: Top 86%
Behavioral Health and Interventions
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