The Impact of Digital Literacy on Farmers’ Green Production Behaviours: Evidence from Guizhou, China

The increasing momentum of agricultural digital transformation and green development necessitates investigations into how farmers’ digital literacy influences their engagement in green production behaviours, which is critical for achieving the high-quality development of modern agriculture. Utilising primary survey data collected from farmers in rural areas of Guizhou Province, China, this study investigated how digital literacy affects farmers’ green production behaviours. The findings are as follows: (1) Digital literacy exerts a significant positive impact on farmers’ adoption of green production behaviours. Regarding the hierarchical effect, the order of influence is as follows: digital security awareness > basic digital skills > digital application and innovation. (2) The facilitating effect of digital literacy is primarily achieved through two pathways: the peer effect and the guidance effect. (3) Farmers with higher education levels are more impacted by digital literacy than farmers with lower education levels. (4) The impact of digital literacy is more positively significant for young and older farmers than for middle-aged groups. Based on these research findings, it is recommended that future policy formulation and technology extension efforts should prioritise support for specific regions and groups, such as mountainous areas, small-scale operations, low-education backgrounds, and the elderly. Such targeted approaches are crucial for encouraging wider adoption of green production behaviours among farmers.