Examination of Glamping Tourism Experiences with Netnography Method: Fethiye Case

The pandemic process and its aftermath have encouraged tourists to explore different types of tourism and pursue new searches, and previously unknown types of tourism have become popular. One of these is glamping tourism, which brings camping and luxury together and offers people hotel-like service. The main purpose of this study is to evaluate tourist experiences by examining the comments made by guests staying at glamping businesses in Fethiye, one of Türkiye's important tourism destinations, on the Google Maps website after their holidays. For this purpose, the netnography approach, one of the qualitative research methods, was used in the study. Netnographic analysis includes examining textual data and researching online communities. In the study, tourist experiences were divided into themes: product-based experiences, relationship-based experiences and activity-based experiences, and then coded according to these themes. In addition, content analysis was conducted by selecting comments relevant to the thematic titles. The research results are important for revealing tourists' experiences regarding the Fethiye destination in the context of glamping tourism, which has become popular in recent years.