Aspekty Inklúzie V Multimodálnej Sociovedeckej Komunikácii

Abstract The article employs multimodal socioscientific communication to illustrate how the concept of inclusivity is portrayed in the multimodal online stylistic interaction of creators and recipients. The text subsequently provides a concise exposition of socioscientific communication within a virtual environment, with a particular emphasis on its defining characteristic of inclusiveness. This phenomenon is interpreted as an effect that emerges from a specific configuration of the interacting creator with recipients, media and stylistic qualities that are related to the clarity of the content and the politeness of the actors of the given communication. The initial points are illustrated through the interpretation of the multimodal socioscientific communication of the influencer Vedátor from the social network Instagram. The author’s interpretations are combined with the interpretations of language users that were collected during qualitative research. This provides a more nuanced understanding of verbal-nonverbal interaction in a virtual environment. The present study contributes to the ongoing discourse surrounding the specifics of multimodal (socioscientific) communication in relation to the stylization process and its product.

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Publication Details

Journal
Journal of Linguistics/Jazykovedný casopis
Published
2025-12-01
DOI
https://doi.org/10.2478/jazcas-2025-0049
Primary Topic
Digital Communication and Language
Type
article
Field-Weighted Citation Impact
0.00
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article

Aspekty Inklúzie V Multimodálnej Sociovedeckej Komunikácii

Michal Zoller
Journal of Linguistics/Jazykovedný casopis
Digital Communication and Language
article

Aspekty Inklúzie V Multimodálnej Sociovedeckej Komunikácii

Michal Zoller
article en

Abstract

Abstract The article employs multimodal socioscientific communication to illustrate how the concept of inclusivity is portrayed in the multimodal online stylistic interaction of creators and recipients. The text subsequently provides a concise exposition of socioscientific communication within a virtual environment, with a particular emphasis on its defining characteristic of inclusiveness. This phenomenon is interpreted as an effect that emerges from a specific configuration of the interacting creator with recipients, media and stylistic qualities that are related to the clarity of the content and the politeness of the actors of the given communication. The initial points are illustrated through the interpretation of the multimodal socioscientific communication of the influencer Vedátor from the social network Instagram. The author’s interpretations are combined with the interpretations of language users that were collected during qualitative research. This provides a more nuanced understanding of verbal-nonverbal interaction in a virtual environment. The present study contributes to the ongoing discourse surrounding the specifics of multimodal (socioscientific) communication in relation to the stylization process and its product.

Journal of Linguistics/Jazykovedný casopisVol. 76(3)
University Library in Bratislava (SK)
Reduced inequalities, Quality Education
Openalex Percentile: Top 29%
Digital Communication and Language
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Aspekty Inklúzie V Multimodálnej Sociovedeckej Komunikácii — Michal Zoller · Journal of Linguistics/Jazykovedný casopis (2025) | TGRS Research Map | TGRS