Eye-tracking in pharmacy research: three case studies exploring methodology opportunities and considerations
Eye-tracking provides a systematic approach for assessing how individuals interact with their environment when engaging in pharmacy-related cognitive processes. Eye-tracking can be successfully applied to pharmacy research to provide insight into healthcare professionals' and patients' cognitive thinking and decision-making.
Authors
- Peter Kleinschmidt (ORCID: https://orcid.org/0000-0003-1672-6845)
- Taylor L. Watterson (ORCID: https://orcid.org/0000-0002-2504-4363)
- Michelle A. Chui (ORCID: https://orcid.org/0000-0002-0894-0959)
- Aaron M. Gilson (ORCID: https://orcid.org/0000-0002-3627-9627)
- Emily L Hoffins (ORCID: https://orcid.org/0009-0003-2051-9512)
- Jamie A Stone
Institutions
- University of Wisconsin–Madison (US)
- University of Illinois Chicago (US)
Publication Details
- Journal
- International Journal of Pharmacy Practice
- Published
- 2025-12-19
- DOI
- https://doi.org/10.1093/ijpp/riaf125
- Primary Topic
- Pharmaceutical Practices and Patient Outcomes
- Type
- article
- Field-Weighted Citation Impact
- 0.00