Factors Impacting on the Selection of Ocean Container Shipping Companies Using SWARA and CoCoSo Methods

One of the key decisions in logistics management is the selection of the ocean-container carrier that will transport the firm's export products.This study aims to identify the selection criteria an exportcompany uses to choose an interntional container shipping company and to select the most suitable alternative using Stepwise Weight Assessment Ratio Analysis-SWARA and Combined Compromise Solution (CoCoSo) methods.Communication is the most influential criterion in selecting ocean container shipping companies; followed by freight cost, transit time, and service quality.According to the results of the CoCoSo method, Arkas Line ranked first, making it the most suitable option for the manufacturing firm in Manisa.Maersk and Mediterranean Shipping Company followed closely in second and third places.On the other hand, Evergreen and One Line ranked lowest among the alternatives.These findings provide a comprehensive and structured basis for decision-making, enabling firms to select a carrier that aligns with their operational priorities and strategic objectives.Therefore inter-firm communication can override transport costs.According to the article's conclusions, container shipping and transport companies are advised to focus on improving the elements identified in this study to increase their competitiveness in the shipping sector.