Comparative UI/UX Analysis of Aquamarine Aquarium Website: A Cross-Platform Design Study of Mobile and Desktop Experiences

This research paper presents a comprehensive comparative analysis of the Aquamarine aquarium website’s user interface and user experience across mobile and desktop platforms. The study examines the implementation of responsive design principles, animation strategies, navigation structures, and interactive elements that differentiate the mobile and PC experiences. Through systematic evaluation of key features including the animated homepage, booking system, pricing interface, contact pages, and attraction showcases, this research identifies platform-specific design considerations and their impact on user engagement. The findings reveal critical insights into how adaptive design strategies can optimize user experience while maintaining brand consistency across devices.