Virtual Reality in Cultural Heritage: A Scientometric Analysis and Review of Long-Term Use and Usability Trends

The integration of virtual reality (VR) technologies in museums and cultural heritage has expanded rapidly, driven by demand for immersive visitor experiences. Yet comprehensive studies on their long-term sustainability and operational challenges remain scarce. This mixed-methods study combines scientometric analysis of 1635 Web of Science publications (1997–2025) using VOSviewer 1.6.20 with longitudinal evidence from three VR installations deployed by the authors in Romanian museums representing understudied Central/Eastern European contexts. Analysis maps global trends, collaborations, and regional gaps, while practical evaluation addresses durability, usability, maintenance, technological obsolescence, multi-user management, and headset hygiene. Findings reveal VR’s engagement and preservation potential but highlight constraints limiting long-term viability. Strategic planning, adaptive design, and maintenance frameworks emerge as critical for sustainability. Limitations include WoS exclusivity and regional focus, while findings offer actionable insights for diverse institutional contexts.