The Mediating Role of Knowledge Sharing and Digital Transformation in the Effect of Person-Organization and Person-Job Fit on Innovative Work Behavior: A Research on the it Sector in Turkey

Abstract The aim of this study is to examine the mediating role of knowledge sharing (KS) and digital transformation (DT) in the effect of person-organization (POF) and person-job fit (PJF) on innovative work behavior (IWB). For this purpose, the research sample consisted of 607 managers working in the IT sector in Turkey. The research data was obtained through a questionnaire. SPSS 25.0 and SmartPLS 4.0 package programs were used to analyze the data. When the results obtained from the hypothesis tests are examined, it is determined that POF and PJF positively affect KS, DT, and IWB; DT positively affects IWB. On the other hand, KS does not affect IWB. In addition, it has been determined that DT plays a mediating role in the effect of POF and PJF on IWB, while the mediating role of KS is statistically insignificant.