Consumer Perceptions and Acceptance of Cicadas as a Source of Food in Gokwe, Zimbabwe

Abstract Food and nutrition insecurity issues continue to worsen globally, mainly due to pandemics, climate change and consumption of less diversified diets. Entomophagy offers a sustainable and nutritious solution. Among these edible insects are cicadas, which are a potential food source in a few countries, though consumption is low in Zimbabwe. This study assessed consumer perceptions and acceptance of cicadas. A survey was conducted among the communities of Gokwe, featuring questions about experiences, consumer behaviour, and cultural norms related to the consumption of cicadas. Results showed that only a few people consume the cicadas (27%), with the majority of these being women. It was also noted that low consumption of the insect was attributed to cultural norms and a lack of knowledge on preparing the cicadas. The appearance of the insect was also viewed as a factor that rendered it unappealing for consumption. However, it was recommended that publicity and awareness of the insects’ benefits as a food be increased to improve consumption. In addition, there is a need for further studies to be done to establish the actual nutritional composition, product safety and other quality parameters. New product development using the insect was also noted as a factor that may enhance consumption. Information © The Authors 2026