The Use of Social Media to Enhance Student Engagement and Promote a Research-Led Curriculum

Integrating research and teaching in higher education remains both a challenge and a priority.Although evidence in economics suggests a negative correlation between research quality and student satisfaction, embedding research-led activities within the curriculum may enhance student motivation and engagement.This study implements a dedicated Instagram account as a supplementary resource across four undergraduate courses at two universities.The initiative aimed to introduce research-led teaching practices, increase student engagement, and connect academic content to students' everyday experiences.The findings indicate a positive association between student interaction with the account and academic outcomes, including relative performance, final grades, and course completion.These effects were particularly pronounced among students with specific learning difficulties, suggesting that social media may support more inclusive teaching practices.