Association between preschool children’s media use, parental joint media engagement and prosocial behavior: A longitudinal cohort study

Parental joint media engagement plays a more important role than screen time and rule-setting in affecting children's prosocial behaviour in early childhood. Our study reveals the need for policies to go beyond focusing solely on quantity of screen time as intervention to emphasize the multidimensional context of media use, especially parental engagement, in order to effectively benefit children's development.