RELATIONSHIP BETWEEN QWL AND ORGANIZATIONAL COMMITMENT AMONGST SALES REPRESENTATIVES OF AUTOMOBILE INDUSTRY

Abstract: Employee satisfaction and quality of work life directly affect company’s ability to serve its customers. Determining the quality of work life of employees is an important consideration for employers, interested in improving employees’ job satisfaction and commitment. Committed employees play a vital role in success of a business. In this regard, quality of work life is one of the important issue which affects organisational commitment of employees. Therefore it is essential to investigate the relationship between quality of work life and organisational commitment of sales representatives in automobile industry. The aim of this paper is to investigate relationship between QWL and Organizational Commitment amongst sales representatives in marketing of light motor vehicles. . The study found that there is positive relationship exists between quality of work life and organizational commitment. Keywords: Automobile Industry, Organisational Commitment, Quality of Work Life, Relationship, Sales Representatives. Title: RELATIONSHIP BETWEEN QWL AND ORGANIZATIONAL COMMITMENT AMONGST SALES REPRESENTATIVES OF AUTOMOBILE INDUSTRY Author: Dr. Shalini A International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 13, Issue 2, October 2025 - March 2026 Page No: 292-300 Research Publish Journals Website: www.researchpublish.com Published Date: 06-January-2026 DOI: https://doi.org/10.5281/zenodo.18162145 Paper Download Link (Source) https://www.researchpublish.com/papers/relationship-between-qwl-and-organizational-commitment-amongst-sales-representatives-of-automobile-industry