ARIA: An AI-Supported Adaptive Augmented Reality Framework for Cultural Heritage

Artificial Intelligence (AI) is increasingly reshaping how cultural heritage institutions design and deliver digital visitor experiences, particularly through adaptive Augmented Reality (AR) applications. However, most existing AR deployments in museums and galleries remain static, rule-based, and insufficiently responsive to visitors’ contextual, behavioral, and emotional diversity. This paper presents ARIA (Augmented Reality for Interpreting Artefacts), a conceptual and architectural framework for AI-supported, adaptive AR experiences in cultural heritage settings. ARIA is designed to address current limitations in personalization, affect-awareness, and ethical governance by integrating multimodal context sensing, lightweight affect recognition, and AI-driven content personalization within a unified system architecture. The framework combines Retrieval-Augmented Generation (RAG) for controlled, knowledge-grounded narrative adaptation, continuous user modeling, and interoperable Digital Asset Management (DAM), while embedding Human-Centered Design (HCD) and Fairness, Accountability, Transparency, and Ethics (FATE) principles at its core. Emphasis is placed on accountable personalization, privacy-preserving data handling, and curatorial oversight of narrative variation. ARIA is positioned as a design-oriented contribution rather than a fully implemented system. Its architecture, data flows, and adaptive logic are articulated through representative museum use-case scenarios and a structured formative validation process including expert walkthrough evaluation and feasibility analysis, providing a foundation for future prototyping and empirical evaluation. The framework aims to support the development of scalable, ethically grounded, and emotionally responsive AR experiences for next-generation digital museology.