Perceptions to Precision: Bridging the Gap Between Behavioral Drivers and Digital Tools for Sustainable Pesticide Use in Europe

Reducing dependency on chemical pesticides is a core ambition of the European Green Deal, yet adoption of low-input practices remains uneven. This systematic review synthesizes evidence on the behavioural determinants of European farmers’ knowledge, attitudes, and practices (KAP) regarding sustainable pesticide use and evaluates the role of digital tools in facilitating Integrated Pest Management (IPM). Following PRISMA 2020 guidelines, we analysed 65 peer-reviewed articles published between 2011 and 2025, which were identified through Scopus and Web of Science. The synthesis reveals that while pro-environmental attitudes drive the intention to change, actual behaviour is frequently inhibited by loss aversion, ‘clean field’ social norms, and perceived economic risks. Digital tools—specifically Decision Support Systems (DSSs) and precision technologies—demonstrate technical potential to reduce pesticide loads but are constrained by the same behavioural barriers: a lack of trust in models, perceived complexity, and costs. Consequently, we propose a Psycho-Digital Integration Framework which posits that digital innovation acts as a catalyst only when embedded in systemic enablers—specifically green insurance schemes and independent advisory networks. These mechanisms are critical to redistribute perceived agricultural risk and bridge the gap between technical potential and behavioral adoption.

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Publication Details

Journal
Agronomy
Published
2026-01-15
DOI
https://doi.org/10.3390/agronomy16020214
Primary Topic
Genetically Modified Organisms Research
Type
article
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article

Perceptions to Precision: Bridging the Gap Between Behavioral Drivers and Digital Tools for Sustainable Pesticide Use in Europe

Cristina Bianca Pocol, Carmen Adriana Cocian
Agronomy
Genetically Modified Organisms Research
article

Perceptions to Precision: Bridging the Gap Between Behavioral Drivers and Digital Tools for Sustainable Pesticide Use in Europe

Cristina Bianca Pocol, Carmen Adriana Cocian
article en

Abstract

Reducing dependency on chemical pesticides is a core ambition of the European Green Deal, yet adoption of low-input practices remains uneven. This systematic review synthesizes evidence on the behavioural determinants of European farmers’ knowledge, attitudes, and practices (KAP) regarding sustainable pesticide use and evaluates the role of digital tools in facilitating Integrated Pest Management (IPM). Following PRISMA 2020 guidelines, we analysed 65 peer-reviewed articles published between 2011 and 2025, which were identified through Scopus and Web of Science. The synthesis reveals that while pro-environmental attitudes drive the intention to change, actual behaviour is frequently inhibited by loss aversion, ‘clean field’ social norms, and perceived economic risks. Digital tools—specifically Decision Support Systems (DSSs) and precision technologies—demonstrate technical potential to reduce pesticide loads but are constrained by the same behavioural barriers: a lack of trust in models, perceived complexity, and costs. Consequently, we propose a Psycho-Digital Integration Framework which posits that digital innovation acts as a catalyst only when embedded in systemic enablers—specifically green insurance schemes and independent advisory networks. These mechanisms are critical to redistribute perceived agricultural risk and bridge the gap between technical potential and behavioral adoption.

AgronomyVol. 16(2)
University of Agricultural Sciences and Veterinary Medicine of Cluj-Napoca (RO)
Openalex Percentile: Top 87%
Genetically Modified Organisms Research
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Perceptions to Precision: Bridging the Gap Between Behavioral Drivers and Digital Tools for Sustainable Pesticide Use in Europe — Cristina Bianca Pocol, Carmen Adriana Cocian · Agronomy (2026) | TGRS Research Map | TGRS