A Study of the Chinese Cultural Symbols from a Cross- Cultural Perspective

This study presents a four-tier integrated framework that combines Saussure's semiotics, Barthes' mythology, Hofstede's cultural dimensions, and Hall's encoding/decoding model to analyze cultural symbol exchange in cross-cultural cinema. By examining Crouching Tiger, Hidden Dragon (2000) and Mulan (2020), we demonstrate how this framework facilitates a systematic, multilayered analysis across structural, semantic, mythological, and reception dimensions. Through a detailed exploration of key symbols—the Green Destiny sword, bamboo forest, phoenix, and costume color systems—we uncover how cultural meanings are encoded within production contexts and interpreted differently by audiences based on their cultural backgrounds. Our findings indicate that symbols that engage all four theoretical dimensions create a richer cross-cultural resonance compared to those that prioritize visual spectacle over cultural authenticity. Methodologically, this study outlines how the framework's structured approach can be adapted for future large-scale content analysis and cross-platform reception studies, with potential applications in computational text analysis and multilingual audience research.

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Publication Details

Journal
International Journal of Contents
Published
2025-12-31
DOI
https://doi.org/10.5392/ijoc.2025.21.4.088
Primary Topic
Media, Gender, and Advertising
Type
article
Field-Weighted Citation Impact
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article

A Study of the Chinese Cultural Symbols from a Cross- Cultural Perspective

Ke-Liang Liu, Won-Ho Choi
International Journal of Contents
Media, Gender, and Advertising
article

A Study of the Chinese Cultural Symbols from a Cross- Cultural Perspective

Ke-Liang Liu, Won-Ho Choi
article en

Abstract

This study presents a four-tier integrated framework that combines Saussure's semiotics, Barthes' mythology, Hofstede's cultural dimensions, and Hall's encoding/decoding model to analyze cultural symbol exchange in cross-cultural cinema. By examining Crouching Tiger, Hidden Dragon (2000) and Mulan (2020), we demonstrate how this framework facilitates a systematic, multilayered analysis across structural, semantic, mythological, and reception dimensions. Through a detailed exploration of key symbols—the Green Destiny sword, bamboo forest, phoenix, and costume color systems—we uncover how cultural meanings are encoded within production contexts and interpreted differently by audiences based on their cultural backgrounds. Our findings indicate that symbols that engage all four theoretical dimensions create a richer cross-cultural resonance compared to those that prioritize visual spectacle over cultural authenticity. Methodologically, this study outlines how the framework's structured approach can be adapted for future large-scale content analysis and cross-platform reception studies, with potential applications in computational text analysis and multilingual audience research.

International Journal of ContentsVol. 21(4)
Quality Education
Openalex Percentile: Top 20%
Media, Gender, and Advertising
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