Decision making: How do consumers form judgements and make choices?

How does magic fool the senses? Why do people believe in conspiracy theories? And how do advertisements influence the decisions we make as consumers? Applied Cognitive Psychology answers these questions and demonstrates how cognitive psychology theory and concepts learned in the classroom can be applied to everyday life. Covering core topics such as perception, memory, attention, problem-solving, language, and decision-making, each chapter bridges theory and practice by featuring engaging case studies that show how applied cognitive psychology has benefited domains such as education, healthcare, technology, business, and public policy. This is an essential resource for undergraduate students of cognitive psychology and its real-world applications.