Entrepreneurial Orientation as Mediator between Product Innovation and SMEs Growth: Evidence from Ready-Made Garment Industry of Sindh

This study addressed the gaps in how Entrepreneurial Orientation (EO) mediates between product innovation and SMEs’ growth of the readymade garment industry in the Sindh region, based on two theories, such as the Resource-Based View and Dynamic Capabilities. It analysed the information gathered from 200 SMEs in Sind, and the respondents were given a questionnaire with a 5-point Likert scale by demonstrating the outcomes of SMEs' growth, both directly and indirectly, through entrepreneurial orientation. All things considered, this study identifies entrepreneurial orientation as the missing link and correlation. Growth and Product Innovation in SMEs: An Experimental Contribution to the Study and Support the Impact of Product Innovation and Entrepreneurial Orientation as Mediating Factors in SMEs' Growth. The study highlights the necessity of enhancing entrepreneurial abilities as a means of achieving innovation-driven growth in emerging economies, providing crucial insights for SMEs' owners, governments, and business development organisations.