An Experimental Study on the Effect of E-Cigarette Advertising Features on Youth Perceptions and Intentions

Findings suggest that specific ad features may play a role in e-cigarette interest and perceptions among e-cigarette-naïve youth.

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Publication Details

Journal
Substance Use & Misuse
Published
2026-01-14
DOI
https://doi.org/10.1080/10826084.2025.2612327
Primary Topic
Smoking Behavior and Cessation
Type
article
Field-Weighted Citation Impact
0.00
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article

An Experimental Study on the Effect of E-Cigarette Advertising Features on Youth Perceptions and Intentions

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An Experimental Study on the Effect of E-Cigarette Advertising Features on Youth Perceptions and Intentions

Julia Chen‐Sankey, Cristine D. Delnevo, Caitlin Weiger, Caitlin Uriarte, Michelle Jeong, Olivia A. Wackowski
article en

Abstract

Findings suggest that specific ad features may play a role in e-cigarette interest and perceptions among e-cigarette-naïve youth.

Substance Use & Misuse
Rutgers, The State University of New Jersey (US), Rutgers Sexual and Reproductive Health and Rights (NL)
Openalex Percentile: Top 89%
Smoking Behavior and Cessation
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