Transcript frame analysis: Thinking with Goffman about interview data

This paper develops a phenomenological analysis approach to interview transcripts based on Erving Goffman's Frame Analysis: An Essay on the Organization of Experience (1974). Inspired by his concepts of frame, strip and primary framework, my approach explores participants’ accounts of their experiences while offering an analysis of collective meaning making and its academic study. The workings of this approach are demonstrated using the example of a research project exploring the urban lives of UK university students. While my approach – that I call transcript frame analysis – is Goffmanesque in character, it also deviates from his ideas to build an applicable and methodological-grounded analysis tool that is reflexive towards the generation of situated knowledge. A key contention of this paper is that transcript frame analysis offers two types of findings, keyings and fabrications, to illuminate the patterned as well as contradictory nature of social meaning making.

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Publication Details

Journal
Qualitative Research
Published
2026-01-13
DOI
https://doi.org/10.1177/14687941251398982
Primary Topic
Qualitative Research Methods and Applications
Type
article
Field-Weighted Citation Impact
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article

Transcript frame analysis: Thinking with Goffman about interview data

Maike Pötschulat
Qualitative Research
Qualitative Research Methods and Applications
article

Transcript frame analysis: Thinking with Goffman about interview data

Maike Pötschulat
article en

Abstract

This paper develops a phenomenological analysis approach to interview transcripts based on Erving Goffman's Frame Analysis: An Essay on the Organization of Experience (1974). Inspired by his concepts of frame, strip and primary framework, my approach explores participants’ accounts of their experiences while offering an analysis of collective meaning making and its academic study. The workings of this approach are demonstrated using the example of a research project exploring the urban lives of UK university students. While my approach – that I call transcript frame analysis – is Goffmanesque in character, it also deviates from his ideas to build an applicable and methodological-grounded analysis tool that is reflexive towards the generation of situated knowledge. A key contention of this paper is that transcript frame analysis offers two types of findings, keyings and fabrications, to illuminate the patterned as well as contradictory nature of social meaning making.

Qualitative Research
Liverpool John Moores University (GB)
Sustainable cities and communities
Openalex Percentile: Top 90%
Qualitative Research Methods and Applications
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