Evolution, challenges, and opportunities of AI-generated advertising

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Publication Details

Journal
International Journal of Advertising
Published
2026-01-02
DOI
https://doi.org/10.1080/02650487.2025.2612445
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
0.00
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article

Evolution, challenges, and opportunities of AI-generated advertising

Kirk Plangger, Tae Hyun Baek, JungKeun Kim
International Journal of Advertising
AI in Service Interactions
article

Evolution, challenges, and opportunities of AI-generated advertising

Kirk Plangger, Tae Hyun Baek, JungKeun Kim
article en

Abstract

No abstract available for this paper.
International Journal of AdvertisingVol. 45(1)
King's College London (GB), University of Bristol (GB), King's College School (GB), Institute for Tourism (HR), Sungkyunkwan University (KR)
Decent work and economic growth
Openalex Percentile: Top 89%
AI in Service Interactions
DOIOpen Access PDFOpenAlex
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