Recommendations from Black gay and bisexual men for developing a public health campaign to promote awareness of long-acting injectable PrEP within their community

Public health campaigns offer one strategy for promoting awareness and acceptability of HIV prevention options among at-risk populations. Four focus groups were conducted with Black gay and bisexual men to elicit their recommendations on developing a public health campaign to promote awareness of long-acting injectable PrEP in the USA. Participants offered suggestions about the content they wanted to see included in a campaign, and how it should be delivered. Data were analysed using thematic analysis. It was felt that a well-focused campaign should: 1) provide basic information about long-acting injectable PrEP and where it can be accessed; 2) highlight the individual- and community-level benefits of long-acting injectable PrEP; 3) exclude images of syringes to avoid their negative connotations; 4) be direct and use appropriate language; 5) be inclusive and highlight the diversity of Black gay and bisexual men; 6) use Black gay and bisexual men as messengers to promote long-acting injectable PrEP within the community; and 7) encourage Black gay and bisexual men to seek out and share information about long-acting injectable PrEP. Incorporating community recommendations from Black gay and bisexual men will help ensure a campaign is culturally acceptable, relatable, and is not stigmatising.