Redefining service convenience: developing and validating the inclusive service convenience (INSCON) scale
Purpose This study redefines service convenience through the development and validation of the inclusive service convenience (INSCON) scale, a multidimensional construct that operationalizes accessibility, social inclusion, assistance, safety and empowerment within service delivery for individuals with mobility-related disabilities. The purpose of this study is to extend traditional convenience models by embedding principles of equity and capability expansion. Design/methodology/approach A two-phase mixed-method design was used. In study one, scale items were generated through semistructured interviews and a literature review, followed by exploratory factor analysis. In study two, the scale was validated through confirmatory factor analysis using partial least squares structural equation modeling, assessing a second-order reflective–formative model. Nomological and predictive validity were confirmed via the scale’s relationship with tourist satisfaction. Findings The final INSCON scale consists of 19 items across five conceptually defined dimensions: accessibility, social inclusion, assistance, safety and empowerment. The model demonstrated strong psychometric properties, theoretical coherence with capability theory and a significant positive effect on tourist satisfaction, confirming both its validity and practical relevance. Originality/value INSCON is the first empirically validated scale to conceptualize service convenience through the lens of inclusion and capability. It offers a novel contribution by bridging gaps in service literature, extending the service convenience (SERVCON) model and providing a structured tool for service audits, inclusive design and policymaking in tourism and related sectors.
Authors
- Saqib Ali (ORCID: https://orcid.org/0000-0002-3454-1249)
- Nadeem Khalid (ORCID: https://orcid.org/0000-0001-9544-3741)
- Anna Paraskevopoulou (ORCID: https://orcid.org/0000-0001-9548-2046)
- Marijana Baric
Institutions
- COMSATS University Islamabad (PK)
- Anglia Ruskin University (GB)
Publication Details
- Journal
- Journal of Services Marketing
- Published
- 2026-01-14
- DOI
- https://doi.org/10.1108/jsm-04-2025-0286
- Primary Topic
- Recreation, Leisure, Wilderness Management
- Type
- article
- Field-Weighted Citation Impact
- 0.00