Multimodal Analysis of James Bond Film Trailers (Based on “On Her Majesty’s Secret Service,” “The Living Daylights” and “007: Skyfall”)

The primary function of a film trailer is to advertise the film it represents and to create a compelling first impression that persuades audiences to view the film. This paper examines how various multimodal elements — including visual imagery, verbal dialogue, sound effects, and musical scores — contribute to a more immersive viewer experience and enhance emotional resonance and cognitive processing, thereby shaping audience perceptions of the film. The research employs qualitative analysis of selected trailers from the James Bond franchise. Through thematic analysis, this study aims to elucidate the significance of multimodal strategies in trailer production, ultimately providing insights into effective marketing practices within the film industry. By emphasizing the integration of diverse communicative components, this research seeks to advance the discourse on film marketing and narrative construction.