Multisource POI-Matching Method Based on Deep Learning and Feature Fusion

In the fields of geographic information science and location-based services, the fusion of multisource Point-of-Interest (POI) data is of remarkable importance but faces several challenges. Existing matching methods, including those based on single non-spatial attributes, single spatial geometric features, and traditional hybrid methods with fixed rules, suffer from limitations such as reliance on a single feature and inadequate consideration of spatial context. This study takes Dongcheng District, Beijing, as the research area and proposes a POI-matching method based on multi-feature value calculation and a deep neural network (DNN) model. The method comprehensively incorporates multidimensional features such as names, addresses, and spatial distances. Additionally, the approach also incorporates an improved multilevel name association strategy, an address similarity calculation using weighted edit distance, and a spatial distance model that accounts for spatial density and regional functional types. Furthermore, the method utilizes a deep learning model to automatically learn POI entity features and optimize the matching rules. Experimental results show that the precision, recall, and F1 value of the proposed method achieved 97.2%, 97.0%, and 0.971, respectively, notably outperforming traditional methods. Overall, this method provides an efficient and reliable solution for geospatial data integration and POI applications, and offers strong support for GIS optimization, smart city construction, and scientific urban/town planning. However, this method still has room for improvement in terms of data source quality and algorithm optimization.