Posthuman and Hyperreal Self on Facebook: AI-Generated Images, Aesthetic Labour, and Everyday Digital Selfhood

This article interrogates how an everyday Facebook user in Nigeria adopts AI-generated images as a sustained mode of online and digital self-presentation. This study situates this practice within debates on posthumanity, aesthetic labour, and platform affordance. Drawing on a qualitative case study of a pseudonymised account (“Ada Alika”), this article analyses 25 AI-generated self-images posted between February and September 2025 alongside 25 non-AI-generated images. Using a triangulated methodological approach that combines media archaeology, online observation, and visual thematic analysis, the article describes how generative AI functions as an aesthetic and ontological collaborator in the construction of online selfhood. The results from the analysis are organised around three interconnected themes: “Posthuman and Hyperreal Self”, Aesthetic Labour and AI-mediated Persona”, and High Audience Engagement. The analysis indicates that AI-generated images produce a hyperreal self that exceeds naturalistic representation while remaining socially legible and desirable. These images demand sustained aesthetic labour and align closely with Facebook’s attention economy, resulting in markedly higher engagement than non-AI images. Audience interactions further reveal a level of visual literacy in which distinctions between the real, artificial, and aspirational are fluidly negotiated. By foregrounding a non-Western and non-influencer context, this article extends existing scholarship on AI-mediated selfhood and demonstrates how AI-generated images on Facebook reshapes everyday practices of self-representation and visibility in online digital culture.