Strategic Capacity Commitment: A Channel Competition Perspective
This paper examines how capacity commitment shapes strategic interactions between asymmetric channels—one centralized and one decentralized—and reveals that a centralized manufacturer’s capacity commitment can mitigate price competition and benefit both channels.
Authors
- Shuguang Zhang (ORCID: https://orcid.org/0000-0002-7787-9776)
- Wei Shi Lim (ORCID: https://orcid.org/0000-0002-0275-6747)
- Lucy Gongtao Chen
Institutions
- National University of Singapore (SG)
- Southwestern University of Finance and Economics (CN)
Publication Details
- Journal
- Marketing Science
- Published
- 2026-01-12
- DOI
- https://doi.org/10.1287/mksc.2023.0139
- Primary Topic
- Merger and Competition Analysis
- Type
- article
- Field-Weighted Citation Impact
- 0.00