Government environmental regulation and farmers' engagement in traditional folk practices: the mediating roles of ecological cognition and social norms

This study provides deeper insight into that the effectiveness of environmental regulation in traditional folk practices depends less on regulatory intensity than on cultural compatibility. Social norms function as key cultural conduits that translate policy signals into behavioral acceptance, whereas ecological cognition may generate value tensions that constrain participation. The results of this study offer theoretical validation and practical significance for the integrated governance of culture and ecology within the paradigm of ecological civilization.