Crisis communication in Romania, concepts & models. A literature review and bibliometric analysis

This paper aims to identify current crisis communication themes forRomanian organisations facing a crisis and if they could use a domestic, tailored,crisis communication management model. Hundreds of articles have been publishedworldwide, but few related to Romania. The literature review and bibliometricanalysis are used to identify the interest in Romanian literature for crisiscommunication. Twelve articles were selected on Scopus database using PRISMAmethodology, on criterions like publication’s rating, cite score, maxim percentile,SNIP and SJR. They were used for a qualitative text analysis and coding usingsoftware like Atlas and Bibliometrix. The theoretical framework offers solutions forcrisis scenarios, considering that reputation, emotional engagement and a dedicatedworkflow for social media crisis are success factors. There is a knowledge gap abouthow Romanian organisations are reacting in crisis scenarios. This is an opportunityto develop future studies and tailored crisis communication strategies, adapted forRomania.