Traditional Markets vs. Digital Economy

Abstract The disparity between conventional marketing and online marketing is still a popular point of discussion. Traditional marketing can be described as marketing approach where there is no use of the internet in carrying out promotional activities. This process has been evolving throughout a long period of time, spanning a number of decades. But further with the technological developments, its application is limited to a great extent. When we begin to start our day every day, we encounter a number of ads on TV, in newspaper, or radio. When we take the outside, we can see the marketing promotion on the flyers distributed at the street. Furthermore, there are huge billboards on which films are advertised that are visible on all the main avenues. These movie advertisements are a special type of marketing that is geared towards capturing the interest of the passers by. This has led to the use of advertisements and banners in every country. Such advertisements might be different in the languages they use, depending on country or region. To illustrate, in Mumbai, the advertisements could be posted in both English and the Hindi language. This explains how classic marketing works, in which it attempts to capture people in any manner possible without the use of the internet. The conventional marketing methods might be more suitable to many businesses depending on the nature of the business. They can be compared to traditional methods of marketing, as the former is what their target audience may favor over their digital marketing. Conventional marketing is particularly effective when targeting older age groups. All research and polls reveal that people older than 50 years are employed in television and newspapers a lot more frequently in comparison to 20s and 30s. This marketing plan is useful in building or expanding business with the support of larger local community. Small businesses mostly thrive using flyers and billboards throughout the city since the methods are effective in attracting the attention of the locals inhabitants.