Applying The OODA Loop to Strategic Decision-Making in Business

Strategic decision-making in business is increasingly challenged by volatile, uncertain, complex, and ambiguous environments. Military strategy offers frameworks for effective decision-making under maximum pressure. One of the most prominent models is John Boyd’s OODA loop. While widely applied in military and some civilian contexts, its transfer into business strategy remains underdeveloped. This paper shows a business framework of the OODA loop, the OODA Canvas, validated through senior military and consulting experts, ready for use in a management setting.