Visualizing Flint Lead Contamination Risks: Building a Critical Rhetorical Risk Visualization Ecology

This study examines the role of risk visualizations in public health communication through an analysis of the MyWater-Flint Map and Flint Service Line Map , developed during the Flint water crisis. Applying a newly proposed social justice-oriented framework for risk visual design, the study evaluates these maps' effectiveness in communicating risk through dimensions of accessibility, accountability, ethics, productive usability, hybrid collectivity, open systems, and circulation. Findings highlight the importance of community participation in the production and dissemination of risk visualizations. This work sheds light on visual risk communication theory, professional practice, and technical communication instruction.

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Publication Details

Journal
Communication Design Quarterly
Published
2025-12-01
DOI
https://doi.org/10.1145/3787586.3787590
Primary Topic
Risk Perception and Management
Type
article
Field-Weighted Citation Impact
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article

Visualizing Flint Lead Contamination Risks: Building a Critical Rhetorical Risk Visualization Ecology

Yeqing Kong
Communication Design Quarterly
Risk Perception and Management
article

Visualizing Flint Lead Contamination Risks: Building a Critical Rhetorical Risk Visualization Ecology

Yeqing Kong
article en

Abstract

This study examines the role of risk visualizations in public health communication through an analysis of the MyWater-Flint Map and Flint Service Line Map , developed during the Flint water crisis. Applying a newly proposed social justice-oriented framework for risk visual design, the study evaluates these maps' effectiveness in communicating risk through dimensions of accessibility, accountability, ethics, productive usability, hybrid collectivity, open systems, and circulation. Findings highlight the importance of community participation in the production and dissemination of risk visualizations. This work sheds light on visual risk communication theory, professional practice, and technical communication instruction.

Communication Design QuarterlyVol. 13(4)
Georgia Institute of Technology (US)
Openalex Percentile: Top 20%
Risk Perception and Management
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