Bringing the sky to the living room: Reflections on more than three years of live streaming astronomical events

Abstract “Il cielo in salotto” (in English, “The sky in your living room”) is a format for live streaming astronomical observations created by the Italian National Institute for Astrophysics (INAF). The project started in late 2020 in the midst of the Covid-19 pandemic to engage the general public and students with astronomy and space science remotely, when observatory visits were not possible. The format later evolved, in the “new normal” scenario, as a complementary activity to in-person events, featuring astronomical phenomena - such as planet alignments, eclipses, different Moon phases, comets, sunspots, exoplanet-hosting stars - observed live by the INAF network of telescopes all around the country. These events are enriched by live interviews with INAF researchers and supported by large-scale public engagement campaigns conducted together with space enthusiasts, amateur astronomy associations and other partners. Viewers can ask questions live to the experts and also select some of the targets to observe. We present lessons learnt and best practices from three and a half years running the project, along with some of the technical and logistics, content and communication solutions adopted in the format of potential interest to colleagues organising similar events in other countries. We also discuss the results of a focus group conducted for three years in a row during the summer “SuperMoon” broadcasts, a regular programme taking advantage of the popularity of this event in the news to cover current topics in planetary science.