Ultra-Wideband System for Museum Visitors Tracking: Towards the Integration of the Positioning System with the Vision Sensors

Indoor positioning systems (IPSs) are increasingly applied in indoor settings where satellite-based GNSS signals are unavailable, including museums and other cultural heritage spaces. Within the META-MUSEUM project, we present a pilot study integrating an Ultra-Wideband (UWB) positioning system and an eye-tracking device to monitor and quantify visitor behavior in a real museum environment. The absence of common timestamps between the two systems, and the presence of UWB signal noise, have been the main challenges to address. A cross-correlation–based synchronization method was developed to align the two independent UWB and eye-tracking datasets. Data were collected from 100 visitors, of whom 7 different clusters were considered based on the characteristics of the visitors. The results demonstrate the system’s feasibility and provide two complementary metrics, Normalized Engagement and Collective Engagement, which are used to quantify the duration and spatial distribution of visitor engagement at specific exhibits. This work establishes a scalable multi-sensor foundation by addressing practical deployment challenges under real-world conditions. These findings form the basis for the project’s broader goal of linking spatial visitor behavior with neurophysiological responses, opening new possibilities for improving visitor engagement and supporting interactive cultural heritage experiences.