An investigation of the sound of foam and its potential influence on the shampoo experience
In sum, the results suggest that the sound of shampoo foam has the potential to (1) affect a salon customer's hair washing experience, (2) serve as an effective tool for marketing and even (3) influence the design of the shampoo or salon service itself.
Authors
- Anjali Bhatara (ORCID: https://orcid.org/0000-0003-4856-9098)
- Jiang Wu (ORCID: https://orcid.org/0000-0003-1929-3328)
- Andrew Thomas Steel
- Ji Dong
- Weichen Kong
- David Morizet
Institutions
- L'Oréal (France) (FR)
- Institut de Recherche et Coordination Acoustique Musique (FR)
Publication Details
- Journal
- International Journal of Cosmetic Science
- Published
- 2026-01-08
- DOI
- https://doi.org/10.1111/ics.70075
- Primary Topic
- Multisensory perception and integration
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- L'Oreal USA