CONSUMPTION AND SUBJECTIVE HAPPINESS: A BIBLIOMETRIC STUDY

Subjective happiness refers to how individuals perceive their emotional well-being and satisfaction with life. Given this context, the research problem is formulated as follows: How does the consumption of goods and services affect subjective happiness? This study aims to provide a theoretical and reflective discussion on how the consumption of goods and services influences subjective happiness. Therefore, a bibliometric study on subjective happiness was conducted, analyzing 70 scientific articles related to this topic across various fields of study. Data organization will be conducted using VOSviewer©, incorporating bibliometric principles such as Lotka's law to measure the productivity of authors who contribute significantly to the research, Zipf's law to measure the frequency and relationship of words in the studies, and Bradford's law to evaluate the productivity and relevance of scientific journals. Patterns of academic production were identified, encompassing trends over time, influential authors and institutions. Citation analysis unveiled the most referenced studies and their contributions to advancing knowledge on subjective happiness. Additionally, gaps in the literature were identified, offering valuable insights for future research endeavors in this domain. This study offers a comprehensive understanding of the current landscape of research on subjective happiness and its broader implications for both science and society.