Marketing Practices and Information Quality for Over-the-counter (OTC) Hearing Aids on Amazon.com
Amazon listings for OTC hearing aids reveal significant inconsistencies in marketing and labeling, including misleading FDA clearance claims and inadequate accessibility of product information. Advanced readability levels and marketing for hearing loss degrees beyond mild-to-moderate further impede consumers' ability to make informed purchasing decisions. These findings highlight the urgent need for stricter regulatory oversight and improved dissemination of accurate, accessible consumer information.
Authors
- Megan Knoetze (ORCID: https://orcid.org/0000-0002-7187-9281)
- Ashley Nassiri
- Vinaya K C Manchaiah (ORCID: https://orcid.org/0000-0002-1254-8407)
- Anu Sharma (ORCID: https://orcid.org/0000-0001-8568-1420)
- De Wet Swanepoel (ORCID: https://orcid.org/0000-0001-8313-1636)
- Kylie Conway
Institutions
- University of Colorado Hospital (US)
- Manipal Academy of Higher Education (IN)
- University of Colorado Boulder (US)
- Boulder Language Technologies (United States) (US)
- University of Pretoria (ZA)
- University of Colorado Denver (US)
Publication Details
- Journal
- Otology & Neurotology
- Published
- 2025-11-26
- DOI
- https://doi.org/10.1097/mao.0000000000004767
- Primary Topic
- Hearing Loss and Rehabilitation
- Type
- article
- Field-Weighted Citation Impact
- 0.00