Characteristics and Differences Among Synonyms in New Product Development Research:

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Publication Details

Journal
Quarterly Journal of Marketing
Published
2026-01-08
DOI
https://doi.org/10.7222/marketing.2026.014
Primary Topic
Innovation Diffusion and Forecasting
Type
article
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article

Characteristics and Differences Among Synonyms in New Product Development Research:

Yusuke Kokubo, Tatsushi Ogu
Quarterly Journal of Marketing
Innovation Diffusion and Forecasting
article

Characteristics and Differences Among Synonyms in New Product Development Research:

Yusuke Kokubo, Tatsushi Ogu
article en

Abstract

No abstract available for this paper.
Quarterly Journal of MarketingVol. 46(1)
Nishogakusha University (JP), Nippon Bunri University (JP)
Openalex Percentile: Top 94%
Innovation Diffusion and Forecasting
DOIOpen Access PDFOpenAlex
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Characteristics and Differences Among Synonyms in New Product Development Research: — Yusuke Kokubo, Tatsushi Ogu · Quarterly Journal of Marketing (2026) | TGRS Research Map | TGRS