Brand Nexus and Creating Agency:

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Publication Details

Journal
Quarterly Journal of Marketing
Published
2026-01-08
DOI
https://doi.org/10.7222/marketing.2026.011
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

Brand Nexus and Creating Agency:

Kazuhiko Mori
Quarterly Journal of Marketing
Consumer Behavior in Brand Consumption and Identification
article

Brand Nexus and Creating Agency:

Kazuhiko Mori
article en

Abstract

No abstract available for this paper.
Quarterly Journal of MarketingVol. 46(1)
International Institute for Advanced Studies (JP)
Openalex Percentile: Top 95%
Consumer Behavior in Brand Consumption and Identification
DOIOpen Access PDFOpenAlex
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Brand Nexus and Creating Agency: — Kazuhiko Mori · Quarterly Journal of Marketing (2026) | TGRS Research Map | TGRS