Dysfunction of Japanese-Style Marketing and Conditions for Revitalization

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Publication Details

Journal
Quarterly Journal of Marketing
Published
2026-01-08
DOI
https://doi.org/10.7222/marketing.2026.010
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
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article

Dysfunction of Japanese-Style Marketing and Conditions for Revitalization

Sho Yuki
Quarterly Journal of Marketing
Consumer Behavior in Brand Consumption and Identification
article

Dysfunction of Japanese-Style Marketing and Conditions for Revitalization

Sho Yuki
article en

Abstract

No abstract available for this paper.
Quarterly Journal of MarketingVol. 46(1)
Kobe University (JP)
Openalex Percentile: Top 95%
Consumer Behavior in Brand Consumption and Identification
DOIOpen Access PDFOpenAlex
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Dysfunction of Japanese-Style Marketing and Conditions for Revitalization — Sho Yuki · Quarterly Journal of Marketing (2026) | TGRS Research Map | TGRS